Telford RankedIndependent rankings of local services in Telford
Assessment · mortgage brokers round mortgage-brokers-2026-09

Midland Financial Advisers review

Ranked 9 of 10 in Mortgage brokers in Telford

Best for: independent advice across mortgages and pensions

Active

Trading as Midland Financial Advisers Limited · Midland Buildings, Bridge Street, Oakengates, Telford, Shropshire, TF2 6AH · Service area: Telford, Oakengates, Shrewsbury, Shropshire

Midland Financial Advisers in short

Midland Financial Advisers is an Oakengates firm of independent advisers, with three mortgage and protection specialists covering mortgages beside investments, pensions and equity release. The company record runs back many years with a matching Bridge Street address, and an advice directory lists its authorisation reference. Contact is direct, by phone, email, form and individual adviser mobiles. Independent status means the advice is not tied to any lender's deals.

Reviews are spotless but thin: five stars on Google form the headline, from only a handful of ratings. Our verdict rates Midland Financial Advisers the established-firm pick for advice beyond mortgages. It counts against the firm that the review set is so small and neither fees nor insurance details are published. That thin base leaves the company record to tell most of the story.

Midland Financial Advisers reviews and ratings on other sites

Every public rating we hold for Midland Financial Advisers, with the source, scale, count and the date we read it. These are customers' ratings, not ours.
SourceRatingReviewsRead on
Google5.0 out of 54

Our verdict

Our judgement: Midland suits you if you want an established Oakengates firm covering mortgages alongside pensions and investments. The company record is long and the FCA number 441299 is listed on an advice directory. It counts against it that the review set is tiny and neither fees nor insurance details are published.

Score summary

Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.

Composite score
64.7 / 100

Customer evidence C1 · weight 30%

68

Google 5 out of 5 from 4 reviews [5]. With fewer than five reviews so far, this counts a little less.

Qualifications and accreditations C2 · weight 25%

70

Financial Conduct Authority membership is listed on the business's own website [1] [2].

First-hand responsiveness C3 · weight 15%

Insufficient evidence

Insufficient evidence

Trading history C4 · weight 10%

80

On the Companies House record since 2003 [1] [4].

Insurance and safeguards C5 · weight 10%

Insufficient evidence

Insufficient evidence

Pricing transparency C6 · weight 5%

40

No advice fee, commission statement, free-quote offer or VAT position is published on the pages found [1].

Website and service information C7 · weight 5%

85

The site sets out investment, pension, equity release and mortgage services [1] [2] and gives an Oakengates base with phone, email, form and adviser mobiles [3].

Evidence

Every fact held for this provider, with its source and check date.
FactValueSourceRead
Limited company since2003Source companies-house
EstablishedMidland Financial Advisers Limited was established in 2001Source provider-website

Industry qualifications

Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.

Strengths

  • You get mortgages and protection alongside investments, pensions and equity release from three mortgage specialists in one Oakengates firm [1] [2].

  • The firm claims establishment in 2001, and the Companies House record runs since August 2003 with a matching Oakengates address [1] [4].

  • Contact is direct: phone, email, contact form and individual adviser mobiles all sit on the site [3].

Limitations

  • The Google review set is small at 4 reviews, so the headline score rests on little evidence [5].

  • No advice fee and no insurance details are published on the site [1] [3].

Response from the business

This business has not sent a response yet. Any response they send will appear here.

Verified customer reviews

Reviews from customers who showed us their invoice.

No verified reviews yet for this business.

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Questions about Midland Financial Advisers

Is Midland Financial Advisers any good?

On the evidence, yes for joined-up independent advice: it sits ninth in our Telford mortgage broker table with a company record since 2003 and three mortgage specialists in one firm. The review set is tiny and no fee is published, so go in asking. Call the office and ask for a mortgage specialist and a written fee quote.

Is Midland Financial Advisers FCA authorised?

Authorisation with its reference is listed on an advice directory [6], and the firm describes itself as independent advisers on its own site [1]. The FCA register pages could not be searched directly. Confirm the name and reference on the FCA register before you share documents.

What does Midland Financial Advisers charge?

No advice fee, commission statement or VAT position is published on the pages found [1]. Ask what mortgage advice will cost, when it falls due, and what lender or protection commission applies, and get all three in writing before the search starts.

Where does Midland Financial Advisers work?

The firm works from Bridge Street in Oakengates and serves Telford, Oakengates, Shrewsbury and Shropshire. Contact runs by phone, email, form and individual adviser mobiles [3]. Send your postcode to confirm you are covered. Ask for a mortgage specialist when you call.

How is Midland Financial Advisers ranked?

It ranks ninth of the ten mortgage brokers in our September round, picked for long establishment and advice across mortgages and pensions. Thin reviews and no published fee count against it. Read the full review, then ask for the fee and recent mortgage examples.

Others assessed for this trade

  1. Dwello Mortgages68.1 / 100Ranked 1. Best for fee stated upfront with free first consultation.
  2. Win Financial68.1 / 100Ranked 2. Best for newport broker with a published typical fee.
  3. Probity Mortgage Services67.9 / 100Ranked 3. Best for telford-based adviser with deep review history.
  4. OSL Financial Services66.5 / 100Ranked 4. Best for directly authorised broker for complex cases.

Sources

  1. Midland Financial Advisers homepage — services and establishment claim Retrieved 4 September 2026.
  2. Midland Financial Advisers mortgages page — mortgage services Retrieved 4 September 2026.
  3. Midland Financial Advisers contact page — address, phone and email Retrieved 4 September 2026.
  4. Companies House — MIDLAND FINANCIAL ADVISERS LIMITED overview (04863134) Retrieved 4 September 2026.
  5. Google Maps listing — Midland Financial Advisers Ltd, Telford Retrieved 4 September 2026.
  6. Approval directory — Midland Financial Advisers authorisation entry Retrieved 4 September 2026.

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