Midland Financial Advisers review
Ranked 9 of 10 in Mortgage brokers in Telford
Best for: independent advice across mortgages and pensions
Active
Trading as Midland Financial Advisers Limited · Midland Buildings, Bridge Street, Oakengates, Telford, Shropshire, TF2 6AH · Service area: Telford, Oakengates, Shrewsbury, Shropshire
Midland Financial Advisers in short
Midland Financial Advisers is an Oakengates firm of independent advisers, with three mortgage and protection specialists covering mortgages beside investments, pensions and equity release. The company record runs back many years with a matching Bridge Street address, and an advice directory lists its authorisation reference. Contact is direct, by phone, email, form and individual adviser mobiles. Independent status means the advice is not tied to any lender's deals.
Reviews are spotless but thin: five stars on Google form the headline, from only a handful of ratings. Our verdict rates Midland Financial Advisers the established-firm pick for advice beyond mortgages. It counts against the firm that the review set is so small and neither fees nor insurance details are published. That thin base leaves the company record to tell most of the story.
The record shows an Oakengates firm of independent advisers at Bridge Street, with three mortgage and protection specialists among its team. Mortgages sit beside investments, pensions and equity release, and contact is direct by phone, email, form and individual adviser mobiles. Independent status means the advice is tied to no lender's deals, and the company record matches the trading address.
Reviews are spotless but thin: five stars on Google form the headline from only a handful of ratings. Our verdict rates Midland Financial Advisers the established-firm pick for advice beyond mortgages. The small base with no published fee leaves the long company record telling most of the story, which is what keeps it ninth.
Our verdict
Our judgement: Midland suits you if you want an established Oakengates firm covering mortgages alongside pensions and investments. The company record is long and the FCA number 441299 is listed on an advice directory. It counts against it that the review set is tiny and neither fees nor insurance details are published.
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 64.7 / 100
Customer evidence C1 · weight 30%
68 out of 100
Google 5 out of 5 from 4 reviews [5]. With fewer than five reviews so far, this counts a little less.
Qualifications and accreditations C2 · weight 25%
70 out of 100
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
40 out of 100
No advice fee, commission statement, free-quote offer or VAT position is published on the pages found [1].
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Limited company since | 2003 | Source companies-house | |
| Established | Midland Financial Advisers Limited was established in 2001 | Source provider-website |
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
- Financial Conduct AuthoritySourcedchecked 4 September 2026. Reference FRN 441299, authorised since 3 January 2006.
Strengths
You get mortgages and protection alongside investments, pensions and equity release from three mortgage specialists in one Oakengates firm [1] [2].
The firm claims establishment in 2001, and the Companies House record runs since August 2003 with a matching Oakengates address [1] [4].
Contact is direct: phone, email, contact form and individual adviser mobiles all sit on the site [3].
Limitations
Response from the business
This business has not sent a response yet. Any response they send will appear here.
Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
Review this business
Tell other readers about work you paid for, and send a copy of the invoice so the editor can confirm the job took place.
Questions about Midland Financial Advisers
Is Midland Financial Advisers any good?
On the evidence, yes for joined-up independent advice: it sits ninth in our Telford mortgage broker table with a company record since 2003 and three mortgage specialists in one firm. The review set is tiny and no fee is published, so go in asking. Call the office and ask for a mortgage specialist and a written fee quote.
Is Midland Financial Advisers FCA authorised?
What does Midland Financial Advisers charge?
No advice fee, commission statement or VAT position is published on the pages found [1]. Ask what mortgage advice will cost, when it falls due, and what lender or protection commission applies, and get all three in writing before the search starts.
Where does Midland Financial Advisers work?
The firm works from Bridge Street in Oakengates and serves Telford, Oakengates, Shrewsbury and Shropshire. Contact runs by phone, email, form and individual adviser mobiles [3]. Send your postcode to confirm you are covered. Ask for a mortgage specialist when you call.
How is Midland Financial Advisers ranked?
It ranks ninth of the ten mortgage brokers in our September round, picked for long establishment and advice across mortgages and pensions. Thin reviews and no published fee count against it. Read the full review, then ask for the fee and recent mortgage examples.
How do I get a quote from Midland Financial Advisers?
Call the Oakengates office and ask for a mortgage specialist by name, or use the email and form. No fee or commission statement is published, so ask for the mortgage advice cost, the timing and any protection commission. Say whether pensions work sits in the same instruction. Get all three answers in writing before the search starts.
What do Midland Financial Advisers' customers say in reviews?
Five stars on Google from only a handful of ratings, among the thinnest bases in the table. Long establishment fills some of the gap, but recent borrower comments are scarce. Ask the firm for recent mortgage examples. Read every available review rather than the average. The firm's specialists and its long address history give more to go on than the score alone.
How does Midland Financial Advisers compare with the other brokers in this round?
It sits ninth of ten in our September round, picked for long establishment and advice across mortgages and pensions. Lorraine Upton above gives a named contact while Apley Castle below offers a single adviser, and neither matches the firm's breadth. Published fees and fresher reviews would lift it. Read the full review, then ask for the fee first.
Others assessed for this trade
- Dwello Mortgages68.1 / 100Ranked 1. Best for fee stated upfront with free first consultation.
- Win Financial68.1 / 100Ranked 2. Best for newport broker with a published typical fee.
- Probity Mortgage Services67.9 / 100Ranked 3. Best for telford-based adviser with deep review history.
- OSL Financial Services66.5 / 100Ranked 4. Best for directly authorised broker for complex cases.
Sources
- Midland Financial Advisers homepage — services and establishment claim Retrieved 4 September 2026.
- Midland Financial Advisers mortgages page — mortgage services Retrieved 4 September 2026.
- Midland Financial Advisers contact page — address, phone and email Retrieved 4 September 2026.
- Companies House — MIDLAND FINANCIAL ADVISERS LIMITED overview (04863134) Retrieved 4 September 2026.
- Google Maps listing — Midland Financial Advisers Ltd, Telford Retrieved 4 September 2026.
- Approval directory — Midland Financial Advisers authorisation entry Retrieved 4 September 2026.
Is this your business?
Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.