Telford RankedIndependent rankings of local services in Telford
Assessment · insurance brokers round insurance-brokers-2026-09

Rollinson Smith review

Assessed in Insurance brokers in Telford

Active

Trading as Rollinson Smith and Company Limited · Telford · Service area: Telford, Shropshire, Staffordshire

Rollinson Smith in short

Rollinson Smith was a fifty-year Shropshire broker whose Telford team stayed on after the Ardonagh purchase, now serving clients inside Everywhen. Fleet, motor trade and commercial combined sit among the stated core lines across Shropshire and neighbouring counties. That setup suits existing clients following the team to its new home. A twenty-six-strong team staying on keeps experience in the building.

Customer reviews of Rollinson Smith run to just two Google ratings at three out of five. FCA authorisation through the Everywhen operator is stated on the successor site. It counts against the firm that the old brand has nearly gone from the web and public evidence is almost nil, with no fees or VAT position published. The old domain now serves a generic national page instead.

The team works from Hortonwood in Telford. Cover runs across Shropshire and the neighbouring counties, with fleet and motor-trade lines at its core. The acquisition announcement is the fullest record of what the team offers. The purchase closed in twenty twenty-four. Fleet and motor-trade operators form its natural audience. Shropshire stays the team's home county.

The evidence amounts to almost nothing: the smallest base in the round on a single platform. The vanished brand gives fresh testimony nowhere to gather, leaving new buyers nothing to lean on. The judgement rests on history and the successor's footing instead.

Rollinson Smith reviews and ratings on other sites

Every public rating we hold for Rollinson Smith, with the source, scale, count and the date we read it. These are customers' ratings, not ours.
SourceRatingReviewsRead on
Google3.0 out of 52

Our verdict

Our judgement: Rollinson Smith suits you if you are an existing client following a long-standing Telford team into Everywhen. The history is deep and the acquisition keeps the team in place. It counts against it that public review evidence is almost nil and the old brand has nearly gone from the web.

Score summary

Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.

Composite score
50.5 / 100

Customer evidence C1 · weight 30%

25

Google 3 out of 5 from 2 reviews [4]. With fewer than five reviews so far, this counts a little less.

Qualifications and accreditations C2 · weight 25%

70

Financial Conduct Authority authorisation is listed on the business's own website [5].

First-hand responsiveness C3 · weight 15%

Insufficient evidence

Insufficient evidence

Trading history C4 · weight 10%

80

On the Companies House record since 1974 [2] [3].

Insurance and safeguards C5 · weight 10%

Insufficient evidence

Insufficient evidence

Pricing transparency C6 · weight 5%

40

No fees, commission terms, free-quote statement or VAT position are published [1] [5].

Website and service information C7 · weight 5%

60

The Everywhen pages set out broker products and contact routes [1] [5], and the acquisition announcement records the Telford base, fleet and motor-trade lines and the continuing team [2]. Rollinson-specific detail on the site itself is thin.

Evidence

Every fact held for this provider, with its source and check date.
FactValueSourceRead
Limited company since1974Source companies-house

Industry qualifications

Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.

Strengths

  • You keep a 50-year Shropshire broker team that stayed on in Telford after the Ardonagh acquisition [2].

  • Fleet, motor trade and commercial combined sit among the stated core lines across Shropshire, Staffordshire, the West Midlands and North Wales [2].

  • The Everywhen site behind the brand states FCA authorisation through Advisory Insurance Brokers Limited [5].

Limitations

  • The Google record is only 3.0 out of 5 from 2 reviews, seen 4 September 2026 [4].

  • The Rollinson Smith site now redirects to a generic Everywhen page, and no fees or VAT position are published [1] [5].

Response from the business

This business has not sent a response yet. Any response they send will appear here.

Verified customer reviews

Reviews from customers who showed us their invoice.

No verified reviews yet for this business.

Review this business

Tell other readers about work you paid for, and send a copy of the invoice so the editor can confirm the job took place.

We publish your first name and last initial only, for example Sarah M.

We keep your email address private and use it to contact you about your review.

Choose between 1 and 5, where 5 means the work fully met your expectations.

Describe the job in a few words, for example Consumer unit replacement.

Pick the month and year the work was completed, within the last three years.

Describe the work, how it went, and anything other readers should check before booking.

Attach a PDF or photo of the invoice for this job so the editor can confirm the work; only the editor sees it.

Questions about Rollinson Smith

Is Rollinson Smith any good?

On the evidence, only for existing clients following the team: the Telford people stayed on inside Everywhen after the Ardonagh purchase, with fleet, motor trade and commercial combined among the stated lines. Public evidence is almost nil, so read the full page and its sources. Ask who from the old team handles your policy.

Is Rollinson Smith FCA registered?

Authorisation through Advisory Insurance Brokers Limited is stated on the Everywhen contact page behind the brand. Check that name matches on the FCA register before you share documents. Ask the team for the reference in writing before you share documents. The permission belongs to the Everywhen operator behind the brand.

What does Rollinson Smith charge?

No fees, commission terms, free-quote statement or VAT position are published on the successor pages, so any quote does the talking. Ask what the broker earns on your policy and whether any fee adds VAT. Get the answers in writing before cover starts. Any fee discussion happens with the successor team, not the old brand.

Where does Rollinson Smith work?

The team continues from Telford, with fleet and motor-trade lines stated across Shropshire, Staffordshire, the West Midlands and North Wales. Send your postcode with the enquiry to confirm you are covered. Ask which office holds your account now, and take a contact name. The Hortonwood base keeps the team in Telford.

How is Rollinson Smith ranked?

It sits outside this round's top-ten table, with a full review page carrying the assessment instead. Near-nil reviews and a vanished brand hold it back. Read the full review, then compare the successor's quote with one independent broker before you decide. A twenty-six-strong continuing team is the substance behind the page.

How do I get a quote from Rollinson Smith?

There is no Rollinson Smith quote route left: the old domain serves a generic Everywhen page. Existing clients should approach the successor team naming the old firm and asking who from the Telford team holds the policy. Take any Everywhen correspondence so the team can trace the account. New buyers should shortlist from the live table instead.

What do customers say about Rollinson Smith?

Just two Google ratings at the middle of the scale amount to almost no evidence at all. The vanished brand gives fresh testimony nowhere to gather. The full review page carries what little assessment exists, and points former clients to the successor team. Judge any new arrangement on the successor's merits, not on this record.

How does Rollinson Smith compare with the others in this round?

It sits outside the top-ten table with a full review page, behind every live broker in the round. The continuing Telford team is its whole argument. Our view is that existing clients have reason to follow the team, while new buyers should look to the table. History alone cannot place a firm in the table.

Others assessed for this trade

  1. Paul Humphreys Credit Insurance Services66.9 / 100Ranked 1. Best for spotless reviews and a single-trade credit focus.
  2. Q Financial Services66.3 / 100Ranked 2. Best for wellington broker covering protection and commercial finance.
  3. Fiveways Insurance66.2 / 100Ranked 3. Best for newport broker for business and personal cover since 1967.
  4. Pensionlite65.9 / 100Ranked 4. Best for chartered advice house for protection alongside pensions.

Sources

  1. Rollinson Smith domain — now serving the Everywhen brokers page Retrieved 4 September 2026.
  2. Ardonagh announcement — acquisition of Rollinson Smith Insurance Brokers, July 2024 Retrieved 4 September 2026.
  3. Companies House — ROLLINSON SMITH AND COMPANY LIMITED overview (01157096) Retrieved 4 September 2026.
  4. Google Maps listing — Rollinson Smith, Telford Retrieved 4 September 2026.
  5. Everywhen contact page — products, quote routes and authorisation Retrieved 4 September 2026.

Is this your business?

Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.

Suggest a correction Claim this listing Send a response