Rollinson Smith review
Assessed in Insurance brokers in Telford
Active
Trading as Rollinson Smith and Company Limited · Telford · Service area: Telford, Shropshire, Staffordshire
Rollinson Smith in short
Rollinson Smith was a fifty-year Shropshire broker whose Telford team stayed on after the Ardonagh purchase, now serving clients inside Everywhen. Fleet, motor trade and commercial combined sit among the stated core lines across Shropshire and neighbouring counties. That setup suits existing clients following the team to its new home. A twenty-six-strong team staying on keeps experience in the building.
Customer reviews of Rollinson Smith run to just two Google ratings at three out of five. FCA authorisation through the Everywhen operator is stated on the successor site. It counts against the firm that the old brand has nearly gone from the web and public evidence is almost nil, with no fees or VAT position published. The old domain now serves a generic national page instead.
Our verdict
Our judgement: Rollinson Smith suits you if you are an existing client following a long-standing Telford team into Everywhen. The history is deep and the acquisition keeps the team in place. It counts against it that public review evidence is almost nil and the old brand has nearly gone from the web.
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 50.5 / 100
Customer evidence C1 · weight 30%
25 out of 100
Google 3 out of 5 from 2 reviews [4]. With fewer than five reviews so far, this counts a little less.
Qualifications and accreditations C2 · weight 25%
70 out of 100
Financial Conduct Authority authorisation is listed on the business's own website [5].
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
40 out of 100
Website and service information C7 · weight 5%
60 out of 100
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Limited company since | 1974 | Source companies-house |
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
- Financial Conduct AuthoritySourcedchecked 4 September 2026. Reference Advisory Insurance Brokers Limited, authorised and regulated by the Financial Conduct Authority.
Strengths
You keep a 50-year Shropshire broker team that stayed on in Telford after the Ardonagh acquisition [2].
Fleet, motor trade and commercial combined sit among the stated core lines across Shropshire, Staffordshire, the West Midlands and North Wales [2].
The Everywhen site behind the brand states FCA authorisation through Advisory Insurance Brokers Limited [5].
Limitations
Response from the business
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Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
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Questions about Rollinson Smith
Is Rollinson Smith any good?
On the evidence, only for existing clients following the team: the Telford people stayed on inside Everywhen after the Ardonagh purchase, with fleet, motor trade and commercial combined among the stated lines. Public evidence is almost nil, so read the full page and its sources. Ask who from the old team handles your policy.
Is Rollinson Smith FCA registered?
Authorisation through Advisory Insurance Brokers Limited is stated on the Everywhen contact page behind the brand. Check that name matches on the FCA register before you share documents. Ask the team for the reference in writing before you share documents.
What does Rollinson Smith charge?
No fees, commission terms, free-quote statement or VAT position are published on the successor pages, so any quote does the talking. Ask what the broker earns on your policy and whether any fee adds VAT. Get the answers in writing before cover starts.
Where does Rollinson Smith work?
The team continues from Telford, with fleet and motor-trade lines stated across Shropshire, Staffordshire, the West Midlands and North Wales. Send your postcode with the enquiry to confirm you are covered. Ask which office holds your account now, and take a contact name.
How is Rollinson Smith ranked?
It sits outside this round's top-ten table, with a full review page carrying the assessment instead. Near-nil reviews and a vanished brand hold it back. Read the full review, then compare the successor's quote with one independent broker before you decide.
Others assessed for this trade
- Paul Humphreys Credit Insurance Services66.9 / 100Ranked 1. Best for spotless reviews and a single-trade credit focus.
- Q Financial Services66.3 / 100Ranked 2. Best for wellington broker covering protection and commercial finance.
- Fiveways Insurance66.2 / 100Ranked 3. Best for newport broker for business and personal cover since 1967.
- Pensionlite65.9 / 100Ranked 4. Best for chartered advice house for protection alongside pensions.
Sources
- Rollinson Smith domain — now serving the Everywhen brokers page Retrieved 4 September 2026.
- Ardonagh announcement — acquisition of Rollinson Smith Insurance Brokers, July 2024 Retrieved 4 September 2026.
- Companies House — ROLLINSON SMITH AND COMPANY LIMITED overview (01157096) Retrieved 4 September 2026.
- Google Maps listing — Rollinson Smith, Telford Retrieved 4 September 2026.
- Everywhen contact page — products, quote routes and authorisation Retrieved 4 September 2026.
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