First Choice Roofing Contractors review
Ranked 2 of 10 in Roofers in Telford
Best for: award-backed new roofs and repairs
Active
Trading as 1st Choice Roofing Contractors Ltd · Newport · Service area: Telford, Newport, Shrewsbury, Stafford, Wolverhampton, Shifnal
First Choice Roofing Contractors in short
First Choice Roofing Contractors is a Newport-based contractor covering Telford and north Shropshire, run as a limited company since 2019. New roofs and major repairs are its core, with free no-obligation quotes, VAT registration stated and no payment taken until the customer is satisfied. Its Checkatrade profile carries a 2024 Roofer of the Year award, and the site promises a ten-year written guarantee [2] [1].
The record shows a Lilleshall base in Newport working across Telford, Newport, Shrewsbury, Stafford, Wolverhampton and Shifnal. New roofs and repairs are the stated core, with phone and email contact published and free no-obligation quotes on offer. Checkatrade membership since spring 2019 sits on the profile with up to twelve checks passed, and the company number with VAT registration is stated on the site [2] [1].
Customers rate the firm at 9.96 on Checkatrade across two hundred reviews, our headline rating, with 4.8 on Google from twenty-five more [2] [4]. That double-sourced record is the strongest customer evidence in the top three, pairing volume with a trade award on the same profile. In our judgement the breadth of that feedback is the firm's standout feature.
What counts against it: Companies House shows an active proposal to strike the company off. No public liability amount is published. This review rates the award record as genuine strength and the company filing as the thing to settle first.
Our verdict
Our verdict: First Choice suits you if you want an award-listed contractor for a new roof or repair across Telford and north Shropshire [2] [1]. We rate the dated review volume and the written guarantee as strengths because both are checkable.
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 70.4 / 100
Customer evidence C1 · weight 30%
72 out of 100
Qualifications and accreditations C2 · weight 25%
78 out of 100
Checkatrade membership since April 2019 with the 2024 Roofer of the Year award shown on the profile and up to 12 vetting checks passed — a checked voluntary scheme [2].
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
85 out of 100
Free no-obligation quotes are clearly offered, VAT registration is stated and no payment is taken until the customer is satisfied [1].
Website and service information C7 · weight 5%
90 out of 100
The site lists services, areas, the team, reviews and contact routes across full pages with photos [1].
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Years trading | Incorporated 1 February 2019 | Source companies-house | |
| Work guarantee | 10-year guarantee on workmanship; written guarantee with each job | Source provider-website | |
| Free quotes | Free no-obligation quotes; VAT registered; no payment until satisfied | Source provider-website |
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
- CheckatradeSourcedchecked 3 September 2026. Reference Member since April 2019; Checkatrade Roofer of the Year 2024.
Strengths
Checkatrade shows 9.96 out of 10 from 200 reviews with membership since April 2019 and a 2024 Roofer of the Year award, all checked on 3 September 2026 [2].
The firm's site offers free no-obligation quotes, a 10-year written guarantee and no payment until you are satisfied, and names its company number and VAT registration [1].
Google shows a 4.8 rating from 25 reviews on 3 September 2026, backing the Checkatrade record with a second source [4].
Limitations
Companies House shows an active proposal to strike off for this company on 3 September 2026, which you should check is resolved before paying a deposit [3].
No public liability amount is published, so insurance is scored as insufficient evidence rather than as a failing; the written guarantee is recorded separately [1].
Response from the business
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Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
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Questions about First Choice Roofing Contractors
Is First Choice Roofing Contractors any good?
Good for a new roof or major repair: second of our ten Telford roofers with 9.96 on Checkatrade across two hundred reviews plus 4.8 on Google. A 2024 Roofer of the Year award sits on its profile with a ten-year written guarantee. Read both review sources against the guarantee terms, then ask for a free written quote on your exact scope.
Is First Choice Roofing on a trade register?
Checkatrade membership since April 2019 is confirmed on its profile, which also shows the 2024 Roofer of the Year award and up to twelve checks passed [2]. That is a checked-trades platform rather than a roofing trade body. Ask the firm for its profile link, check the name matches, and get the membership detail on your written quote.
How much does First Choice charge?
Free no-obligation quotes are offered, VAT registration is stated and no payment is taken until the customer is satisfied. No example rates are published. Describe the job fully and agree the full price in writing before work starts. Ask for labour, materials and VAT shown separately, with the ten-year guarantee terms, payment point and start date attached.
Where does First Choice work?
The firm works from Lilleshall in Newport across Telford, Newport, Shrewsbury, Stafford, Wolverhampton and Shifnal. New roofs and repairs are its core, and phone and email contact are published for enquiries. Send your postcode with the full job details to confirm you are covered before you book a survey visit.
How is First Choice ranked?
It ranks second of the ten Telford roofers in our September round, the pick for award-backed new roofs and repairs. Severnside sits first just above on guarantee length and stated cover. Read the full review and the score summary, then ask for a free quote. Check the company record is settled first.
How do I get a quote from First Choice Roofing?
Contact the firm by phone or email with the roof type, the size of the job and photos of the problem areas. Quotes are free and no-obligation, and no payment is taken until you are satisfied with the work. Agree the full figure in writing first, with the ten-year guarantee terms, VAT position and payment point all stated.
What do customers say about First Choice Roofing?
Customers rate the firm 9.96 on Checkatrade across two hundred reviews, backed by 4.8 on Google from twenty-five more. That double-sourced volume is rare in this round and sits alongside a 2024 Roofer of the Year award. Read across both sources for new-roof jobs like yours, and weigh the company filing note alongside the praise.
How does First Choice compare with the other Telford roofers?
It brings the deepest review volume in the top three plus the round's only trade award, which is why it sits second. Severnside above it offers a longer written guarantee with stated full cover, while J Price below brings a similar two-source record on a smaller base. In our judgement it is the strongest challenger for a large new roof.
Others assessed for this trade
- Severnside Roofing & Building Specialists73.1 / 100Ranked 1. Best for established local firm for long-guarantee flat roofs.
- J Price Roofing Contractors Ltd68.5 / 100Ranked 3. Best for Hadley installations with free surveys.
- Heritage Home Improvements64.8 / 100Ranked 4. Best for trade-body backed roof replacement.
- L Evans Roofing63.2 / 100Ranked 5. Best for Overdale repairs and seamless guttering.
Sources
- First Choice Roofing Contractors website Retrieved 3 September 2026.
- Checkatrade profile for First Choice Roofing Contractors Retrieved 3 September 2026.
- Companies House — 1st Choice Roofing Contractors Ltd 11802603 Retrieved 3 September 2026.
- Google Maps listing for First Choice Roofing Contractors Retrieved 3 September 2026.
Is this your business?
Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.