Assessment · funeral directors round funeral-directors-2026-09

C. J. Williams Funeral Service review

Ranked 2 of 7 in Funeral directors in Telford

Best for: long-established firm with three branches across Telford

Active

Trading as Williams Funerals (Telford) Limited · Argyll House, Dawley Bank, Telford, Shropshire, TF4 2BB · Service area: Telford, Dawley, Madeley, Shifnal

C. J. Williams Funeral Service in short

C. J. Williams Funeral Service is Telford's long-rooted family firm, tracing itself to 1880 and serving the town from funeral homes in Dawley Bank, Madeley and Shifnal under Simon and Louise Williams [1]. Membership of Selected Independent Funeral Homes and the national association is stated on its own pages, and a standardised price list is published in full [1] [5].

Customer reviews are spotless: 5.0 from 41 Google reviews, the joint-highest headline in this round [4]. No other review source is on record. This review reads that figure as excellent backing for a firm with three branches to choose from.

What counts against Williams is paperwork, in our judgement: no insurance detail is published and the site leans on phone and branch visits with no email route [1]. The long company record steadies the picture [3].

C. J. Williams Funeral Service reviews and ratings on other sites

Every public rating we hold for C. J. Williams Funeral Service, with the source, scale, count and the date we read it. These are customers' ratings, not ours.
SourceRatingReviewsRead on
Google5.0 out of 541

Our verdict

Our judgement: C. J. Williams suits a family that values deep local roots and a choice of three funeral homes, with national-level independent recognition stated on its own pages [1]. Prices are published in full and the company record reaches back to 1999 [3] [5]. No insurance details are published, which is the main gap in an otherwise complete picture [1].

Score summary

Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.

Composite score
69.4 / 100

Customer evidence C1 · weight 30%

72 out of 100

Google 5 out of 5 from 41 reviews [4].

Qualifications and accreditations C2 · weight 25%

75 out of 100

NAFD and Selected Independent Funeral Homes membership is listed on the business's own website [1] [5].

First-hand responsiveness C3 · weight 15%

Insufficient evidence

Insufficient evidence

Trading history C4 · weight 10%

80 out of 100

On the Companies House record since 1999 [3].

Insurance and safeguards C5 · weight 10%

Insufficient evidence

Insufficient evidence

Pricing transparency C6 · weight 5%

85 out of 100

The published Standardised Price List gives £2,845 for an attended funeral in the firm's charges, with crematorium fees listed separately, and package pages sit alongside it [1] [5].

Website and service information C7 · weight 5%

85 out of 100

The site sets out funeral types, fleet, coffins, three branches with phones, 24-hour contact, team pages and tribute and donation routes [1] [2].

Industry qualifications

Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.

Strengths

  • You are dealing with a firm founded in 1880, run today by Simon and Louise Williams from funeral homes in Dawley Bank, Madeley and Shifnal [1].

  • The site states the firm was invited to join Selected Independent Funeral Homes in 2011, and the NAFD logo and code of practice appear on its pages [1].

  • It holds 5.0 from 41 Google reviews, seen 4 September 2026 [4].

Limitations

  • No insurance details are published on the site [1].

  • No email address is shown on the main contact routes; the site leans on phone and branch visits [1].

Response from the business

This business has not sent a response yet. Any response they send will appear here.

Verified customer reviews

Reviews from customers who showed us their invoice.

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Questions about C. J. Williams Funeral Service

Is C. J. Williams Funeral Service any good?

On the evidence, yes for families who want a familiar local name: second in our Telford table with 5.0 from 41 Google reviews and three funeral homes across the town [1] [4]. No insurance detail is published [1]. Read the full review, then phone your nearest branch for its written estimate.

Is C. J. Williams on a trade register?

National-association and Selected Independent Funeral Homes membership is stated on its own website [1]. Neither was checked against an outside register, and membership is voluntary in this trade. Ask the firm to confirm its current standing when you phone. Get the answer alongside its written estimate.

How much does C. J. Williams charge?

The published standardised price list gives £2,845 for an attended funeral in the firm's own charges, with crematorium fees listed separately [1] [5]. Package pages sit alongside it. Ask for your own choices as an itemised written estimate before you agree anything.

Where does C. J. Williams work?

Three funeral homes cover Dawley Bank, Madeley and Shifnal, serving Telford and the surrounding villages [1]. Round-the-clock phone contact runs across all three branches [1]. Send your postcode with your enquiry to confirm you are covered. Ask which branch would handle your service.

How is C. J. Williams ranked?

It ranks second of the seven funeral directors in our September round, the pick for a long-established firm with three branches. Hilton's sits just above on published prices. Read the full review, then compare the two price lists. Start with its standardised price list.

Others assessed for this trade

  1. Hilton's Funeral Directors70.0 / 100Ranked 1. Best for clear package prices from a woman-led family firm.
  2. Liam Stafford Funeral Directors68.4 / 100Ranked 3. Best for Newport families wanting published prices and stonemasonry in-house.
  3. Harry Edwards & Son68.2 / 100Ranked 4. Best for heritage Wellington firm with independently inspected standards.
  4. Newport & District Funeral Directors67.4 / 100Ranked 5. Best for Dignity-backed Newport branch with full published price lists.

Sources

  1. C. J. Williams Funeral Service homepage — history, branches and services Retrieved 4 September 2026.
  2. John Williams Funeral Service, Shifnal — branch page on the same site Retrieved 4 September 2026.
  3. Companies House — WILLIAMS FUNERALS (TELFORD) LIMITED overview (03790329) Retrieved 4 September 2026.
  4. Google Maps listing — C. J. Williams Funeral Service, Telford Retrieved 4 September 2026.
  5. C. J. Williams standardised price list (PDF) Retrieved 4 September 2026.

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