Shropshire Oak review
Ranked 1 of 10 in Flooring fitters in Telford
Best overall flooring fitter in Telford: strongest named-maker hardwood and LVT range in Telford
Active
Trading as SOAK HARDWOOD FLOORING LIMITED · 24 Horton Court, Hortonwood 50, Telford, Shropshire, TF1 7GY · Service area: Telford, Shrewsbury, Shropshire, West Midlands, Staffordshire
Shropshire Oak in short
Shropshire Oak is a hardwood flooring specialist at Hortonwood in Telford, built around timber and luxury vinyl with named maker ranges across hardwood, LVT, laminate and carpet. Karndean and Moduleo approved retailer badges sit on its own site, and floor-care guides show a firm that expects its floors to last. A free home survey starts the job, with fitting arranged through an installer network.
The record shows hardwood, luxury vinyl, laminate and carpet ranges with maker names on the site, plus floor-care guides for looking after the finished floor [1]. Fitting runs through an installer network, starting from a free home survey with measuring [1]. The stated patch runs from the Hortonwood base across Telford, Shrewsbury and Shropshire into the West Midlands and Staffordshire, with the phone number on the site for enquiries.
Customer reviews are strong but narrow, resting on Google alone in our evidence with a high average across a modest stack of ratings. The showroom gives you somewhere to stand on the boards before you choose, which matters more with wood than with carpet. Our view is that Shropshire Oak is the most convincing pick in Telford for hardwood and vinyl plank buyers who care about named makers.
What counts against it is paperwork: the site publishes no insurance detail and no rates or VAT position, so the survey and the quote carry all the detail. The written quote should confirm the fitting arrangement, the guarantee and the VAT line.
Our verdict
Our judgement: Shropshire Oak suits you if you want hardwood or LVT flooring with named maker ranges and a Hortonwood showroom, backed by approved retailer statuses on the site [1]. Published insurance details and rates are missing, and fitting comes through an installer network [1].
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 67.2 / 100
Qualifications and accreditations C2 · weight 25%
75 out of 100
Karndean approved retailer and Moduleo approved retailer membership is listed on the business's own website [1].
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
65 out of 100
A home survey with measuring is free of charge and fitting comes through an installer network; no rates, call-out fee or VAT position are published [1].
Website and service information C7 · weight 5%
85 out of 100
The site sets out hardwood, LVT, laminate and carpet ranges with maker names, the Hortonwood showroom address with phone and email, service area and floor-care guides [1].
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Limited company since | 2016 | Source companies-house | |
| Years trading | 25 | Source provider-website |
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
Strengths
Limitations
Response from the business
This business has not sent a response yet. Any response they send will appear here.
Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
Review this business
Tell other readers about work you paid for, and send a copy of the invoice so the editor can confirm the job took place.
Questions about Shropshire Oak
Is Shropshire Oak any good?
On the evidence, yes for hardwood and vinyl: it tops our Telford flooring table, holds a high Google average, and shows named maker ranges with approved retailer badges on its own site [1] [2]. The review stack is modest, so read the full page with its sources. Book the free home survey to test the service yourself.
Is Shropshire Oak Karndean approved?
Karndean and Moduleo approved retailer membership is listed on the business's own website [1]. Those are retailer statuses stated by the firm, so treat them as a stocking signal rather than independent vetting. Ask which ranges each badge covers and get the answer written on your quote. Note the badges are retailer statuses stated by the firm itself.
What does Shropshire Oak charge?
It publishes no rates, call-out fee or VAT position, though the home survey with measuring is free and fitting runs through an installer network [1]. That leaves your quote doing the talking: send room sizes and ask for materials, labour and VAT priced as separate lines. Ask how the installer network allocates your fitting team.
Where does Shropshire Oak work?
From its Hortonwood showroom it covers Telford, with Shrewsbury, Shropshire and parts of the West Midlands and Staffordshire on its patch [1]. Send your postcode with the job list to confirm you are covered. Expect the free survey offer to start the conversation. Include outlying villages in the same message to avoid a wasted trip.
How is Shropshire Oak ranked?
It ranks first of the ten Telford flooring fitters in our September round, picked as the best overall choice for named-maker hardwood and LVT with showroom backup. Read the full review beside its sources, then ask for the itemised quote. Compare its survey and installer arrangement against one showroom-shop quote.
How do I get a quote from Shropshire Oak?
Through the site or the Hortonwood phone line: the free home survey with measuring starts every job, and fitting follows through the installer network [1]. Send room sizes, the material shortlist and photos of the subfloor. Ask for materials, labour and VAT priced as separate lines on the written quote.
What do customers say about Shropshire Oak?
Google alone carries the record in our evidence, showing a high average across a modest stack of ratings [2]. That is narrower than the big Telford shops manage, so each review carries more of the average. Read a spread of the comments themselves, then test the service through the free home survey.
How does Shropshire Oak compare with the other Telford fitters?
It tops our table as the best overall choice for named-maker hardwood and vinyl, sitting above the Oakengates family shop on range depth. The trade-off is paperwork: no published rates or insurance detail, with fitting arranged through an installer network [1]. Read both pages beside their sources before shortlisting. Start with the free survey.
Others assessed for this trade
- All Floors 'n' Rugs65.1 / 100Ranked 2. Best for a family shop in Oakengates with a perfect review record.
- Wellington Carpets62.5 / 100Ranked 3. Best for flooring plus beds from a King Street shop.
- A.S.T. Floorcoverings60.3 / 100Ranked 4. Best for carpets, vinyl and hard flooring from a Heath Hill showroom.
- Carpet Loom (Newport) Ltd60.1 / 100Ranked 5. Best for carpets and beds from a Newport showroom.
Sources
- Shropshire Oak homepage — ranges, showroom and contact Retrieved 4 September 2026.
- Google Maps listing — Shropshire Oak Retrieved 4 September 2026.
- Companies House — SOAK HARDWOOD FLOORING LIMITED overview (09953163) Retrieved 4 September 2026.
Is this your business?
Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.