Pure Advice LLP review
Ranked 8 of 10 in Financial advisers in Telford
Best for: mortgages and protection from a Shifnal office
Active
Trading as Pure Advice LLP · 75 Aston Road, Shifnal, Telford, Shropshire, TF11 8DU · Service area: Telford, Shifnal
Pure Advice LLP in short
Pure Advice LLP is a small Shifnal practice for mortgages, remortgages, protection, income cover and home insurance, acting as an appointed representative of The Openwork Partnership. Appointments run at the office, at home or by video call. The LLP structure and printed company number keep the business footing clear. In our view Pure Advice suits borrowers wanting flexible appointment types from a local practice.
Customer reviews hold five out of five on Google across a solid base. Contact runs by phone, email or appointment form, and the company record runs back over a decade. Video calls and home visits suit readers who cannot easily reach Shifnal. What counts against it is unpublished fees: the cost of advice only emerges when you enquire.
Our verdict
Our judgement: Pure Advice suits you if you want mortgages and protection from a small Shifnal practice with flexible appointment types. The Google record runs to 50 reviews at 5 out of 5 and the Openwork footing is stated. It counts against it that no fee information is published, so the cost of advice only emerges when you enquire.
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 69.1 / 100
Qualifications and accreditations C2 · weight 25%
80 out of 100
Financial Conduct Authority membership through The Openwork Partnership is listed on the business's own website [1].
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
60 out of 100
A no-obligation review is offered [1]. No advice fee, fee scale or VAT position is published.
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Limited company since | 2013 | Source companies-house |
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
- Financial Conduct AuthoritySourcedchecked 4 September 2026. Reference Appointed Representative of The Openwork Partnership (Openwork Limited).
Strengths
You get mortgages, remortgages, protection, income cover and home insurance from the Shifnal office, with office, home-visit and video-call appointments [1].
The site states appointed-representative footing with The Openwork Partnership and prints the company number [1].
Customer evidence is strong: 5 out of 5 from 50 Google reviews, seen 4 September 2026 [3].
Limitations
Response from the business
This business has not sent a response yet. Any response they send will appear here.
Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
Review this business
Tell other readers about work you paid for, and send a copy of the invoice so the editor can confirm the job took place.
Questions about Pure Advice LLP
Is Pure Advice any good?
On the evidence, yes for mortgages and protection: it ranks eighth in our Telford table, holds five out of five on Google, and offers office, home and video appointments. Unpublished fees are the gap. Read the full review, then book an appointment with your mortgage and protection needs listed.
Is Pure Advice FCA authorised?
Appointed-representative footing with The Openwork Partnership is stated on the firm's own site [1]. The register pages could not be searched directly. Check both names on the FCA register and ask the principal to confirm the arrangement before sharing details.
What does Pure Advice charge?
No advice fee or fee scale is published; the site offers a no-obligation review instead [1]. Costs emerge only when you enquire. Ask for the full fee picture in pounds at first contact, including any commission, before agreeing to advice.
Where does Pure Advice work?
The firm works from Shifnal and serves Telford and the surrounding area, with office, home-visit and video-call appointments [1]. Home visits suit readers outside Shifnal itself. Send your postcode when booking to confirm cover and choose the appointment type that suits you best.
How is Pure Advice ranked?
It ranks eighth of the ten financial advisers in our September round, picked for mortgages and protection from a Shifnal office. Review strength and flexible appointments carry it, with unpublished fees the gap. Read the full review, then compare with one fee-publishing broker.
Others assessed for this trade
- CD Financial72.4 / 100Ranked 1. Best for clearest published fees with Shifnal face-to-face advice.
- Pensionlite69.7 / 100Ranked 2. Best for chartered pension transfer and retirement specialists.
- Croft & Oakes Chartered Financial Planners69.6 / 100Ranked 3. Best for chartered planners for pensions and investment advice.
- Paul Humphreys Credit Insurance Services69.6 / 100Ranked 4. Best for trade credit insurance for UK businesses.
Sources
- Pure Advice homepage — services, authorisation and contact Retrieved 4 September 2026.
- Companies House — PURE ADVICE LLP overview (OC384027) Retrieved 4 September 2026.
- Google Maps listing — Pure Advice LLP, Shifnal Retrieved 4 September 2026.
Is this your business?
Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.