Pooch Palace review
Ranked 2 of 8 in Boarding kennels in Telford
Best for: luxury small-dog suites run to a printed daily routine
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Trading as POOCH PALACE VIP LTD · Littlehales Road, Chetwynd Aston, Newport, Shropshire, TF10 9AW · Service area: Telford
Pooch Palace in short
Pooch Palace is a family-run luxury dog hotel on five acres at Chetwynd Aston, built around smaller dogs, with themed suites, underfloor heating and a published itinerary running from morning to lights out [1] [2] [3]. Nightly rates are printed beside the licence number, and online booking runs alongside published check-in times [2] [4]. For an organised hotel-style stay, this review finds it the strongest table entry.
Customer reviews are strong: the Google record stands at 4.8 from 155 reviews, the only public review source we hold [6]. Staff hold behaviour, animal management and first-aid qualifications, and a limited company stands behind the name [3] [5].
What counts against Pooch Palace is availability and paperwork gaps: the site shows no vacancy for months ahead, and neither insurance amounts nor a VAT position are published [1] [2]. Our judgement is that it suits owners who plan ahead and want routine and luxury stated up front.
Our verdict
Our judgement: Pooch Palace suits you if you want a highly organised luxury stay for a smaller dog, with a printed routine, clear nightly rates and a stated 5-star council licence [2] [3]. The long wait for a vacancy and the missing insurance detail count against it [1] [2].
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 70.7 / 100
Qualifications and accreditations C2 · weight 25%
70 out of 100
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
85 out of 100
The homepage states the business is fully insured [1]. No amounts are published.
Pricing transparency C6 · weight 5%
85 out of 100
The boarding page charges £52 a night for one dog, £95 for two and £130 for three, with a daycare rate for late checkout [2]. No VAT position is published.
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Limited company since | 2019 | Source companies-house |
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
- Shropshire Council animal activity licenceSourcedchecked 4 September 2026. Reference 21/00799/AIAL.
Strengths
Boarding runs to a published itinerary from 7.30am breakfast in bed to 10pm lights out, with woodland walks, agility and one-to-eight staffing [2].
Nightly rates are printed at £52 for one dog, £95 for two and £130 for three, with the licence number alongside [2].
The Google record stands at 4.8 out of 5 from 155 reviews, recorded 4 September 2026 [6].
Limitations
Response from the business
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Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
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Questions about Pooch Palace
Is Pooch Palace any good?
On the evidence, yes for small dogs: it leads our Telford boarding kennels table, pairs themed suites with a printed daily routine, and holds strong Google reviews. The wait for a vacancy is long and insurance detail is thin, so read the full page first. Book well ahead through the online system for the dates you need.
Is Pooch Palace licensed?
The boarding page prints Shropshire Council licence 21/00799/AIAL with a five-star rating, and staff hold behaviour, animal management and first-aid qualifications [2] [3]. The homepage states the business is fully insured, with no amounts published [1]. Ask for the insurance detail in writing together with your booking confirmation.
What does Pooch Palace charge?
Nightly rates are printed at £52 for one dog, £95 for two and £130 for three, with a daycare rate for late checkout [2]. No VAT position is published. Confirm the tax-inclusive total, the deposit and what late collection costs before you pay anything.
Where does Pooch Palace work?
How is Pooch Palace ranked?
It ranks first of the eight boarding kennels in our September round, chosen as the best overall pick for an organised luxury stay for smaller dogs. Read the full review alongside the sources, then book early: vacancies run months ahead.
Others assessed for this trade
- K9 Anytime (Higford)72.5 / 100Ranked 1. Best for daycare and boarding from one Shifnal site.
- Kerrina's Canine Care69.7 / 100Ranked 3. Best for home-from-home boarding in Dawley.
- Chetwynd Firs Boarding Kennels & Cattery67.8 / 100Ranked 4. Best for kennels, cattery and day care on one woodland site.
- Haleswood Pet Hotel67.7 / 100Ranked 5. Best for social boarding with daycare on site.
Sources
- Pooch Palace homepage — luxury dog hotel, licence and insurance statements Retrieved 4 September 2026.
- Pooch Palace boarding page — suites, itinerary, rates and licence number Retrieved 4 September 2026.
- Pooch Palace about page — history, staff qualifications and 5-star rating Retrieved 4 September 2026.
- Pooch Palace FAQs — check-in times, deposits and vaccination rules Retrieved 4 September 2026.
- Companies House — POOCH PALACE VIP LTD overview (12373188) Retrieved 4 September 2026.
- Google Maps listing — Pooch Palace Retrieved 4 September 2026.
Is this your business?
Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.