John Biddle Opticians review
Ranked 9 of 10 in Opticians in Telford
Best for: long-established Madeley and Wellington family practice
Active
Trading as JOHN BIDDLE (OPTICIANS) LIMITED · 39 High Street, Madeley, Telford, Shropshire, TF7 5AS · Service area: Madeley, Wellington, Telford
John Biddle Opticians in short
John Biddle Opticians works from Madeley and Wellington branches, offering extended examinations with retinal photography from a business that has served the area for decades. The site sets out eye tests, contact lenses, children's eyecare and frames across both branches. Online booking runs through the practice site. Our verdict is that it suits residents who want generous examination time from a long-standing local name.
The company record runs back over several decades. The Madeley branch holds an urgent-eye-condition slot through the local NHS scheme. Customer reviews at the Madeley branch are middling, with a 3.9 rating from 24 Google reviews.
What counts against John Biddle is that branch rating plus price openness: no test or glasses prices are published. Insurance details are missing too.
Our verdict
Our verdict is that this practice suits Madeley and Wellington residents who want longer examinations from a long-standing local business with an NHS urgent-eye-condition route [2] [6]. The company record runs back to 1975 [5]. The 3.9 branch rating, missing prices and missing insurance details all count against it [4].
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 59.2 / 100
Qualifications and accreditations C2 · weight 25%
70 out of 100
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
55 out of 100
The extended examination is described as carrying a separate price, but no figures are published for tests, glasses or the NHS and private options [3].
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Years trading | 51 | Source companies-house |
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
Strengths
You get 40 to 60 minute extended examinations with retinal photography, and the practice has served the area for around 28 years across Madeley and Wellington branches, seen 4 September 2026 [1] [2] [3].
The Madeley branch takes part in the NHS Minor Eye Conditions Service locally, listed at 39 High Street with phone 01952 586 267 [6].
The company record shows an opticians company active since 1975 [5].
Limitations
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Questions about John Biddle Opticians
Is John Biddle Opticians any good?
On the evidence, it suits continuity seekers: it sits ninth in our Telford opticians table, with extended examinations and an urgent-eye-condition slot at Madeley. The branch rating is middling, so read the reviews. Book online and agree the fee first.
Is John Biddle on the NHS urgent eye care scheme?
The Madeley branch takes part in the local urgent-eye-condition scheme, listed at High Street. That listing is what sits behind its NHS standing. Ask the branch how urgent slots are booked before you need one, and keep the branch number handy for sudden problems.
What does John Biddle charge?
The site says the extended examination carries a separate price but gives no figures for tests or glasses. Ask for the test fee and the itemised glasses split before you agree anything. Get both figures before you book, and ask how long the extended examination runs.
Where does John Biddle work?
The practice serves Madeley, Wellington and wider Telford from its two branches, with online booking on the practice site. Book the branch nearer you. Call ahead to check same-week availability, and bring your current glasses so the practice can compare prescriptions.
How is John Biddle ranked?
It ranks ninth of the ten opticians in our September round, carried by its history and examination length, with the branch rating and missing prices counting against it. Read the full review, then ask for the fee breakdown first, and compare it with one high-street quote.
Others assessed for this trade
- Vision Express Opticians - Telford69.8 / 100Ranked 1. Best for shopping-centre practice with registered optometrist and OCT scanning.
- Specsavers Opticians and Audiologists - Telford66.8 / 100Ranked 2. Best for high-street eye and hearing tests with online booking.
- HD Eyes65.9 / 100Ranked 3. Best for independent Lawley practice with OCT scanning.
- Vision Express Opticians - Wellington64.8 / 100Ranked 4. Best for Wellington eye tests with designer frames.
Sources
- John Biddle Opticians homepage — branches and services Retrieved 4 September 2026.
- John Biddle Opticians about page — history and branches Retrieved 4 September 2026.
- John Biddle Opticians eye-examination page — test detail Retrieved 4 September 2026.
- Google Maps listing — John Biddle Opticians Madeley Retrieved 4 September 2026.
- Companies House — JOHN BIDDLE (OPTICIANS) LIMITED overview (01228778) Retrieved 4 September 2026.
- NHS MECS providers list — participating Shropshire practices Retrieved 4 September 2026.
Is this your business?
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