Sweetcheeks Beauty Boutique review
Ranked 5 of 10 in Nail salons in Telford
Best for: Telford nail treatments from an established salon and academy
Active
Trading as BEAUTY TREATMENTS@TELFORD LIMITED · 62 High Street, Telford, Shropshire, TF4 2EX · Service area: Telford, Shrewsbury
Sweetcheeks Beauty Boutique in short
Sweetcheeks Beauty Boutique is a Telford salon and academy offering manicures, pedicures and nail treatments, established in 2015. Our verdict is that it suits anyone wanting nails from a long-running salon that also trains therapists. That longevity is rare in this round. A Shrewsbury sister salon extends the same brand beyond Telford.
Customer reviews are solid, at 4.7 from 122 Google ratings. The course catalogue signals an experienced outfit, with classroom course prices published on the site. The catalogue covers classroom and online courses, signalling a business built on teaching as well as treating. The course catalogue behind the score adds its own signal: a business that teaches its trade in public tends to keep its working standards visible. That longevity, rare in this round, underpins the score as much as any single review.
On services, the site covers manicures, pedicures and nail treatments beside a course catalogue with classroom and online options, plus a sister salon in Shrewsbury. The Telford salon sits on the High Street with online booking through the site. Teaching as well as treating runs through the whole offer, which is rare in this round.
What counts against Sweetcheeks is the missing salon price list and insurance detail. Course prices are published while salon prices stay off the page, an odd split that an enquiry would need to close.
Our verdict
Our verdict: Sweetcheeks suits you if you want nails from a long-running Telford salon that also trains therapists [1]. The 2015 establishment date and the course catalogue signal an experienced outfit [1] [2]. What counts against it is the missing salon price list and insurance detail. The Shrewsbury sister salon extends the same brand beyond Telford [1].
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 60.3 / 100
Qualifications and accreditations C2 · weight 25%
50 out of 100
Industry qualifications can't be sourced from the registers, the website or the platforms checked [1].
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
65 out of 100
Course prices are published, including classroom courses from £229 to £1,750, but salon treatment prices are not shown [1].
Website and service information C7 · weight 5%
85 out of 100
The site sets out salon treatments and courses, the Telford salon and its Shrewsbury sister salon, with online booking [1].
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Years trading | 11 | Source provider-website | |
| Limited company since | 2023 | Source companies-house | |
| Established | 2015 | Source provider-website |
Industry qualifications
Can't be sourced. We looked at the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders and found no scheme membership or registration to record.
Strengths
Limitations
Salon treatment prices and insurance details are not published [1].
Response from the business
This business has not sent a response yet. Any response they send will appear here.
Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
Review this business
Tell other readers about work you paid for, and send a copy of the invoice so the editor can confirm the job took place.
Questions about Sweetcheeks Beauty Boutique
Is Sweetcheeks Beauty Boutique any good?
On the evidence, yes for experience: fifth in our Telford nail salon table with over a decade of trading and solid Google reviews. The gaps are the salon price list and insurance detail. Ask for both in writing with your booking enquiry.
Is Sweetcheeks registered with a trade scheme?
Industry qualifications can’t be sourced from the registers, the website or the platforms checked [1]. No council registration applies to nail treatments in Telford and Wrekin. Ask the salon what its therapists trained in and check any claimed membership yourself before booking.
What does Sweetcheeks charge?
Course prices are published on the site, but salon treatment prices are not shown [1]. Send the exact nail treatment you want and ask for the full price with the appointment length. Confirm whether soak-off is included before you agree anything.
Where does Sweetcheeks work?
The salon works from Telford with a sister salon in Shrewsbury, both covered on its site [1]. Telford sits inside its patch. Send your treatment list with the enquiry to get an accurate reply about availability. Online booking runs through the site. The record lists Telford and Shrewsbury as its service area, covering both sides of the border from the two salons.
How is Sweetcheeks ranked?
It ranks fifth of the ten nail salons in our September round, the long-running salon-and-academy pick. Compare it with House of Beauty for scale, read the full review, then ask for your treatment price in writing. Its longevity leads the beauty-led salons here.
How do I get a quote from Sweetcheeks Beauty Boutique?
Send your exact nail treatment through the online booking route on its site [1]. Salon prices are unpublished, so ask for the full price with the appointment length, plus whether soak-off sits inside it. Confirm deposit and cancellation terms in the same exchange and keep the reply beside any rival quote.
What do the reviews say about Sweetcheeks Beauty Boutique?
Reviews sit on its Google listing beside a course catalogue that signals a teaching business [1] [2]. The tenor is solid across a long trading history, covering salon treatments and courses together. Look for mentions of nails, hygiene and rebooking in the written reviews. Treat lone extremes with caution and weigh the middle ground.
How does Sweetcheeks Beauty Boutique compare with the others in the round?
It sits fifth of the ten, the long-running salon and academy with a sister room beyond Telford. House of Beauty above it answers with scale and a newer destination feel. That length of trading is its clearest edge over the beauty-led rivals, though its missing salon prices match theirs. Read both cards before you decide.
Others assessed for this trade
- Heavenly Rose62.5 / 100Ranked 1. Best for widest service range with accredited academy and company on record.
- Yütopia Spa60.6 / 100Ranked 2. Best for Madeley day-spa visit with nails alongside massage and facials.
- Beauty Cutz60.4 / 100Ranked 3. Best for hair and nails in one Birchfield Way visit.
- House of Beauty60.3 / 100Ranked 4. Best for Donnington destination salon with nails among 400 treatments.
Sources
- Sweetcheeks homepage — salon, sister salon, courses and prices Retrieved 4 September 2026.
- Google Maps listing — Sweetcheeks Beauty Boutique, Telford Retrieved 4 September 2026.
Is this your business?
Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.