Stove and Chimney Direct review
Ranked 2 of 6 in Chimney repair specialists in Telford
Best for: stove fitting with building work included
Active
Trading as Stove and Chimney Direct Ltd · Unit 11, Station Road Industrial Estate, Telford, Shropshire, TF7 5EF · Service area: Telford, Shrewsbury, Wolverhampton, Stafford, Cannock, Stoke
Stove and Chimney Direct in short
Stove and Chimney Direct is a Telford stove and chimney firm based on the Station Road Industrial Estate, built around fitting stoves with the building work included. Its installations page offers chimney building, liner fitting, full installation and fireplace alterations with plastering from a single contractor, so a new stove does not mean hiring a builder separately. In our opinion it is the round's most convincing stove-fitting offer, which is why it sits directly behind the leader.
The record supports the specialist claim. Both fitting teams are stated as HETAS registered and insured, and the online shop publishes product prices with VAT alongside delivery terms, which is more price openness than the rest of the table manages. Customer feedback reads 4.8 out of 5 on the Google listing, seen in September. The firm trades as an active limited company, with phone, email and contact-form routes plus online sales running round the clock.
What counts against it, in our judgement, is thin detail where the quote matters: no labour rates, call-out fee or free-quote statement are published for fitting work, and the stated insurance carries no amounts or policy detail. Stove and Chimney Direct suits you if a stove or liner sits at the heart of the job and you want the masonry handled by the same firm; the labour price and the paperwork come from the quote.
Our verdict
Our verdict: Stove and Chimney Direct suits you if you want a stove fitted or a chimney built or altered by a Telford firm that also does the building work [2]. What stands out is the combined fitting and masonry offer with stated HETAS registration; what counts against it is the absence of published labour rates and insurance detail.
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 69.7 / 100
Qualifications and accreditations C2 · weight 25%
70 out of 100
HETAS registration for both fitting teams is stated on the installations page [2].
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
85 out of 100
The installations page states its fitters are insured, with no amounts or policy detail published [2].
Pricing transparency C6 · weight 5%
70 out of 100
Website and service information C7 · weight 5%
85 out of 100
Industry qualifications
Sourced from the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders, on the date shown.
Strengths
The installations page offers chimney building, liner fitting, full stove installation and fireplace alterations with plastering, all from one firm [2].
Both fitting teams are stated as HETAS registered and insured, with years of experience claimed [2].
The shop publishes product prices with VAT and delivery terms, and the contact page gives phone, email and form routes with 24-hour online sales [1] [3].
Limitations
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Verified customer reviews
Reviews from customers who showed us their invoice.
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Questions about Stove and Chimney Direct
Is Stove and Chimney Direct any good?
On the evidence, yes for stove-linked chimney work: chimney building, liner fitting and full installation with fireplace alterations from a single Telford firm, backed by a strong review record. The gaps are published labour rates and insurance detail. Read the full review and the ranking card, then settle the labour price, the insurance position and the VAT position in writing in your quote.
Is Stove and Chimney Direct HETAS registered?
Both fitting teams are stated as HETAS registered on the installations page, but no registration numbers are published, so the claim cannot be checked on the HETAS register [2]. Ask the firm for the numbers and check the business name on the HETAS find-installer search before work starts. Every stove job should still end with a certificate of compliance, a notice plate and a carbon monoxide alarm fitted.
What does Stove and Chimney Direct charge?
The shop publishes product prices with VAT and delivery terms, but no labour rates, call-out fee or free-quote statement appear for fitting and repair work [1] [2]. Expect the labour price to be settled by quote rather than from a price list. Ask for labour, materials, access and VAT split out in writing, and query any line you do not understand before agreeing a date.
Where does Stove and Chimney Direct work?
The site names Telford, Shrewsbury, Wolverhampton, Stafford and Cannock in its delivery and fitting patch, from the Station Road Industrial Estate base in Telford [2]. Confirm your postcode and how travel and scaffolding are charged when you enquire. Mention awkward access at your street early, so the first survey counts and the quote reflects the real job.
How do I get a quote from Stove and Chimney Direct?
Use the phone number, email address or contact form on the company website, with online sales running round the clock [3]. Describe the appliance as well as the stack, and send photos of the fireplace, the flue route and any damp inside. Get the scope, the timetable and the certificate arrangements confirmed in writing before a start date is agreed.
What do Stove and Chimney Direct's reviews say?
The Google listing reads 4.8 out of 5, seen in September, a strong score on a base of more than twenty ratings [5]. That sits just behind the leader's headline score in this round. Read the pattern across the sources rather than the headline alone, and ask the firm about recent stove-fitting jobs like yours.
How does Stove and Chimney Direct compare, and how is it ranked?
It ranks second of six, behind Severnside on structural breadth and ahead of Alpine where a new stove rather than a repair is the heart of the job. Pick it where fitting and building work belong in a single contract. The scorecard on its page shows exactly where it gains and loses, so read the strengths and limitations before you enquire.
Others assessed for this trade
- Severnside Roofing & Building Specialists73.1 / 100Ranked 1. Best for widest cover for structural stack, lead and brickwork repairs.
- Alpine Fireplace and Chimney Solutions Ltd68.2 / 100Ranked 3. Best for stove and chimney repairs from one Telford firm.
- Midland Masonry63.2 / 100Ranked 4. Best for heritage brickwork and masonry repairs.
- A Clean Sweep Chimney Sweeping58.9 / 100Ranked 5. Best for sweep and repair work from one local firm.
Sources
- Stove and Chimney Direct homepage — shop, prices and delivery Retrieved 5 September 2026.
- Stove and Chimney Direct installations page — fitting services, HETAS and insurance statements Retrieved 5 September 2026.
- Stove and Chimney Direct contact page — phone, email and contact form Retrieved 5 September 2026.
- Companies House — STOVE AND CHIMNEY DIRECT LTD overview (13724373) Retrieved 5 September 2026.
- Google Maps listing — STOVE AND CHIMNEY DIRECT LIMITED, Telford Retrieved 5 September 2026.
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