Sweetcheeks Beauty Boutique review
Ranked 5 of 10 in Beauty salons in Telford
Best for: nails, aesthetics and beauty training courses
Active
Trading as BEAUTY TREATMENTS@TELFORD LIMITED · 62 High Street, Telford, Shropshire, TF4 2EX · Service area: Telford, Shrewsbury
Sweetcheeks Beauty Boutique in short
Sweetcheeks Beauty Boutique is a Dawley salon pairing nails, brows, lashes, facials, massage, aesthetics and laser hair removal with accredited training courses under the same name. The salon says it was established by its founder years ago, and a sister salon sits in Shrewsbury. That combination suits treatments and training in one place.
Customer reviews of Sweetcheeks Beauty Boutique are broad on Google, a deep single-source base for an independent salon. There is no second review source on record, so this review reads the feedback as wide but single-sourced. Published course prices show some price openness.
Our judgement is that the salon-plus-academy model is the standout, with long trading history behind it. What counts against it is the missing detail: no named registrations or insurance details are published, and salon treatment prices are not shown.
Our verdict
Our judgement: Sweetcheeks suits you if you want a Dawley salon pairing nails, beauty and aesthetics with professional training courses under the same name [1]. Treatment prices, insurance details and named registrations are not published. Eleven years of trading history and a wide review base are its foundations [1] [2] [3].
Score summary
Scored on the home trades rubric v2.0. Insufficient evidence takes the neutral value and is not shown as a low mark.
- Composite score
- 60.3 / 100
Qualifications and accreditations C2 · weight 25%
50 out of 100
Industry qualifications can't be sourced from the registers, the website or the platforms checked.
First-hand responsiveness C3 · weight 15%
Insufficient evidence
Insufficient evidence
Insurance and safeguards C5 · weight 10%
Insufficient evidence
Insufficient evidence
Pricing transparency C6 · weight 5%
65 out of 100
Training course prices are published but salon treatment prices are not shown [1]. Partial transparency only.
Website and service information C7 · weight 5%
85 out of 100
The site sets out salon treatments, the training academy with course prices, the Telford and Shrewsbury salons and online booking routes [1].
Evidence
| Fact | Value | Source | Read |
|---|---|---|---|
| Years trading | 11 | Source provider-website | |
| Limited company since | 2023 | Source companies-house | |
| Established | 2015 | Source provider-website |
Industry qualifications
Can't be sourced. We looked at the issuing registers, the business's own website and platforms such as Checkatrade and Which? Trusted Traders and found no scheme membership or registration to record.
Strengths
The salon says it was established in 2015 by founder Sophie Williams and now runs a sister salon in Shrewsbury alongside accredited training courses [1].
Course prices are published, from £229 for an online AET level 3 course to £1,750 for the ultimate beauty course [1].
Customer feedback is broad at 4.7 from 122 Google reviews, seen 4 September 2026 [3].
Limitations
No named professional registrations or insurance details are published, and salon treatment prices are not shown [1].
Response from the business
This business has not sent a response yet. Any response they send will appear here.
Verified customer reviews
Reviews from customers who showed us their invoice.
No verified reviews yet for this business.
Review this business
Tell other readers about work you paid for, and send a copy of the invoice so the editor can confirm the job took place.
Questions about Sweetcheeks Beauty Boutique
Is Sweetcheeks Beauty Boutique any good?
On the evidence, yes for range: it ranks fifth in our Telford beauty salons table, pairing nails, beauty and aesthetics with accredited training courses under one name. Customer feedback on Google is broad. Read the full review, then send your treatment list for an itemised quote.
Is Sweetcheeks Beauty Boutique registered with a beauty association?
No. Industry qualifications can't be sourced for Sweetcheeks Beauty Boutique from the registers, the website or the platforms checked. The salon runs accredited training courses, but no membership is published. Ask which body accredits the courses when you send your enquiry.
How much does Sweetcheeks Beauty Boutique charge?
Only in part: training course prices are published on the site, but salon treatment prices are not shown. Send your treatment list and ask for an itemised quote in writing. Confirm what deposit and cancellation terms apply before you agree to anything.
Where does Sweetcheeks Beauty Boutique work?
From High Street in Dawley, Telford, with a sister salon in Shrewsbury, offering nails, brows, lashes, facials, massage, aesthetics and laser hair removal. Send your postcode with the treatment list to confirm you are covered. Book directly through the site.
How is Sweetcheeks Beauty Boutique ranked?
It ranks fifth of the ten beauty salons in our September round, the pick for nails, aesthetics and training courses. Salon prices and insurance are unpublished, so read those gaps next to the range. Read the full review, then ask for the itemised quote.
Others assessed for this trade
- Heavenly Rose63.8 / 100Ranked 1. Best for broad treatments, training academy and direct booking.
- EL Beauty & therapy61.9 / 100Ranked 2. Best for oncology-aware facials and scar therapy.
- The Medispa Luxury Aesthetic Clinic60.7 / 100Ranked 3. Best for doctor-led skin and body treatments.
- House of Beauty60.3 / 100Ranked 4. Best for hair, aesthetics and tanning in one salon.
Sources
- Sweetcheeks homepage — salon, treatments and academy Retrieved 4 September 2026.
- Companies House — BEAUTY TREATMENTS@TELFORD LIMITED overview (14758511) Retrieved 4 September 2026.
- Google Maps listing — Sweetcheeks Beauty Boutique, Dawley Retrieved 4 September 2026.
Is this your business?
Ask us to correct a fact, claim the listing, or send a response for publication alongside the assessment.