How we chose
We started from the twenty-seven artificial grass and landscaping firms Google Maps shows across Telford. Scheme memberships were sourced from the BALI accredited member directory, the Environment Agency waste carrier register, each firm's own website and platforms such as Checkatrade [3] [4]. Each business must first meet our basic checks: it is who it says it is, it is trading today and can be reached, and anything it must hold by law is in place. Eleven firms met all three. We looked first at what customers say, then qualifications, then whether the firm has traded two years or more and whether its cover is stated, then pricing clarity and website detail. All evidence is dated early September 2026.
How to hire
Start by matching the firm to the job. A specialist installer or landscaper owns the full build, from lifting the old lawn to laying the new one, while a supply-only yard suits you only if you or your own fitter will do the groundwork. Measure the lawn roughly, note shaded corners, soggy patches, pets and how the garden drains after rain, and say which rooms the fitters will carry materials through. Firms quoting blind on area alone usually revisit the price later.
A typical job runs to a familiar rhythm. The first visit measures the lawn, checks levels and drainage, and agrees access, parking and where materials will sit, and the written quote that follows should hold for a stated period rather than pressing for a quick yes. Groundworks take the longest, often longer than the laying itself, with the stone base compacted and left to settle before the turf goes down. Walk the finished lawn with the fitters before the final payment, test the falls with a watering can if rain has not done it for you, and only then sign off and file the guarantees.
Know what a proper installation includes so you can compare quotes. The old turf and a good depth of soil should come out, then go a compacted stone sub-base, a weed membrane, edging to hold the shape, and turf jointed and infilled to sit flat. Checkatrade's worked example for a thirty-square-metre lawn lists skip hire, crushed stone, labour, turf and jointing extras as separate lines [1]. If a quote skips the dig-out or the sub-base, ask what holds the lawn up and where rainwater goes.
Check the paperwork that matters for this trade. There is no licence for laying artificial grass itself, so the checks are about the business around it. Anyone carting soil and old turf away should sit on the Environment Agency's public register of waste carriers, which you can search by business name [3]. Limited companies should match their Companies House record [6], and the BALI directory lists accredited landscapers you can search by area [4]. Ask for public liability insurance details and one recent local lawn you could view from the pavement.
Agree where the waste goes, because a full dig-out shifts a surprising weight of soil and old turf. A skip sitting on the road outside needs a council licence, which only the skip operator can hold, applied for at least ten working days ahead of the job [10]. If you clear any part yourself, both council recycling centres at Hortonwood and Halesfield take soil and rubble from households, though trailers need an e-permit and trade waste is turned away [9]. Either way the quote should say who moves what and where it ends up.
Get two or three itemised written quotes on the same measured area, each separating turf, groundworks, waste removal and VAT so you compare like with like. Every quote should name the turf range, the depth of the dig-out, the sub-base, edging, start date, access route and payment stages. A deposit for materials is normal, while full payment in cash before work starts is not, and Citizens Advice sets out your options if a trader lets you down [5]. Treat an outlier far above or below the rest as a question, not a bargain.
Telford gardens add their own wrinkles. Many new-build plots are small and overlooked, so agree where materials sit and how the fitters protect fences and neighbouring drives. Terraces with no side access mean everything comes through the house, which should appear in the quote. Ask where vans and any skip will park, since estate roads and permit bays complicate deliveries, and agree who reinstates any disturbed beds or paths.
Telford and Wrekin adds planning wrinkles worth knowing before the turf arrives. The borough holds eight conservation areas, including Wellington and the Severn Gorge, and inside the Gorge an Article 4 direction removes some permitted development rights from dwelling houses, so minor works that need no consent elsewhere can need permission there [7] [8]. A back-garden lawn swap rarely troubles the planners, but front gardens in those streets deserve a call to the council's pre-application advice service first.
At the end, collect the paperwork before you pay the balance: the final invoice against the quoted scope, the turf guarantee and the workmanship warranty in writing, with who to call if seams lift or dips appear. Photograph the finished lawn in daylight while the fitters are still there. File everything with your house papers, since a documented guarantee follows the garden when you sell.
Pricing
As of autumn 2026, national cost guides put a professional supply-and-fit job at £45–£80 per square metre including the sub-base [1], with MyBuilder averaging £60–£75 installed [2]. For example, a twenty-square-metre lawn at those rates works out at roughly £900–£1,600 fitted. Get two or three local quotes to find where your garden lands, since access and ground conditions move most jobs off the average.
Turf alone costs far less: budget rolls run £9–£14 per square metre, mid-range £14–£24, and premium £25–£45 [1]. Fitters charging by the day ask £300–£600 [1]. Checkatrade's worked example for a thirty-square-metre lawn totals £1,756 including skip hire, crushed stone, labour and turf [1]. Supply-only turf from a local yard suits confident layers with their own fitter far better than full-service buyers.
Access moves the price most: barrowing tonnes of soil and stone through the house costs more than backing a van to an open drive, and lawns that hold water need deeper excavation and drainage work. Shape matters too, since curves and corners waste more turf off the roll, and small lawns cost more per square metre because the fixed labour barely shrinks [2]. The turf range itself, old-lawn removal and skip hire, and edging around beds and paths all add or subtract.
Ask whether each quote includes VAT or adds it on top, since published ranges rarely say. Get the scope in writing before work starts: the measured area, the turf range and pile, the dig-out depth, the sub-base, edging, waste removal, the guarantee terms and what changes the price if the ground proves worse than expected. Agree payment stages and keep every quote, invoice and guarantee together.
A compact new-build lawn usually lands cheapest: one roll, a simple dig-out and easy access hold the labour down, though small areas still cost more per square metre than large ones [2]. Check the price covers edging and a proper stone base.
A tired lawn that holds water costs more: the dig-out goes deeper and the base needs falls and drainage to move rain away [1]. Beds, tree roots and terraces with access through the house all add labour, and a cheap quote skipped something structural.
Lawns laid with a driveway or patio share the expensive parts: one dig-out, one skip and one team on site [1]. Ask for the shared groundworks priced apart from the turf and the paving. One firm owning both levels keeps falls honest.
Supply-only turf suits confident layers: budget rolls start in single figures per square metre while premium grades run several times that [1]. The saving only holds if stone, membrane, edging, skip and your own time join the maths, or the bargain quietly evaporates.
Red flags
Prices your lawn per square metre without visiting, measuring or asking for photos of the access and levels.
Cannot be found on the Environment Agency waste carrier register when the job includes carting soil and old turf away [3].
Gives one fixed price with no breakdown of turf, groundworks, waste removal and VAT [1].
Asks for full payment in cash before starting, with no written quote or terms [5].
Will not name the turf range or put the turf and workmanship guarantees in writing.
Brushes off drainage or dips in a lawn that holds water instead of pricing the base work to fix it.
Will not put the measured area, start date and price in writing before lifting a tool.
Will not say who will attend each day, when the job starts, or how long the garden will be out of use.
Presses you to agree on the spot for a discount that expires before any written quote arrives.
Corrections and business responses
Tell us what needs checking, or ask to claim a listing and reply to an assessment.